You already know what needs to change. Starting 2026 with good intentions and the same broken systems won't get you there.
Happy New Year.
We had a conversation last week that's been on our minds.
We were talking with a consulting firm founder — brilliant leader, built something real — and what emerged in that hour captured something we've been sitting with for a long time. The question wasn't whether his firm could grow. The question was whether the way he'd built the business could keep growing it.
The pattern we keep seeing: a systemless system that works until it doesn't → a CRM that shows activity but hides reality → the unlock, when relationship intelligence makes the network visible.
Siloed CRMs. Inconsistent business development practices. Invisible relationship knowledge. All of it quietly undermining growth while everyone on the team stays busy. That's the pattern. And every consulting firm founder we speak to has some version of it.
You don't have a lead-generation problem. You have a visibility problem. And you can't leverage what you can't see.
Here's What's Coming in January
We're hosting a session called "Renewed Commitments" on Tuesday, January 13th at 1PM EST.
A real conversation about why consulting firms with great people still lose winnable deals — and what the firms who don't lose them are doing differently.
We'll talk about:
- The invisible relationship intelligence problem that's probably costing you 20–30% of potential revenue
- Why your CRM shows you activity but hides what actually matters
- How top firms see and coordinate their collective network (and why most can't)
- What relationship infrastructure actually looks like when it works
60 minutes. For those who are tired of knowing what needs to change but not changing it.
LinkedIn Live · January 13, 2026
Renewed Commitments
A candid conversation for consulting firm founders on the invisible architecture between relationship and revenue.
Register for "Renewed Commitments" →
The Assessment
And because you can't fix what you can't measure, we've built something to help you see where you actually are.
It's called the Relationship Intelligence Assessment. Takes about 3 minutes. Shows you:
- Your firm's relationship management maturity level
- Where your biggest relationship gaps are
- What specifically to focus on to move from chaos to strategy
It's free. It's honest. And it might show you things you suspected but couldn't quantify.
Diagnostic · 3 minutes
Relationship Intelligence Assessment
Find out exactly where your firm's relationship management stands — and what to do next.
What We're Building
We're building something we've needed for 20 years: a way for consulting firms to actually see and use their collective relationship intelligence.
Not contact management. Not CRM++.
Relationship intelligence.
The ability to know — before an opportunity emerges — who at your firm knows whom at your target accounts. How strong those relationships are. Where the warm paths exist. Where the gaps are.
So you stop losing deals to firms with worse capabilities but better relationship visibility.
We're in early stages. We're being selective about who we work with. And we're keeping the first wave of firms small on purpose because we want to do this right.
If you're interested in where we're headed, check out avnirinsights.com. And if you want to be part of that first wave, the conversation on January 13th is a good place to start.
One More Thing
We know January is busy. Year-end stuff bleeding into Q1 planning. Client commitments. Team things. The usual chaos.
But here's what we've learned over 20+ years of working with consulting firms:
The firms that figure out relationship intelligence don't do it because they suddenly found more time. They do it because they decided the cost of not fixing it was higher than the cost of fixing it.
Every deal you lose to a competitor who "knew someone" is data.
Every relationship that goes dormant because you're too busy to maintain it is data.
Every partner who leaves and takes their network with them is data.
The data is telling you something.
The question is: Are you listening?
We're rooting for you.
Let's make this the year your firm stops losing deals it should win.
— Nour + the AVNIR Team
P.S. — Seriously, take the assessment. Even if you don't do anything else this month, knowing where you actually stand is worth the 3 minutes.