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You can’t leverage what you can’t see
In every professional services firm, critical and actionable relationship insights live in people’s inboxes, Slack or Teams messages, AI-generated notes of virtual meetings, text exchanges, and siloed CRMs, spreadsheets, and individual laptops!
Your teams don’t know who really knows whom — and that hidden disconnect costs deals, trust, time, and cycles you don’t have and can’t afford to keep wasting!
84% of B2B deals start with a relationship your CRM never captured.
Why It Matters More Than Ever
Missed Opportunities...
Personal Contacts
Your colleagues aren't bringing their neighbors, friends, grad school classmates, parents from the kids' school, or pickleball league contacts to work!
So, where are they? Who are they? And could they be key in helping you sell more, sell faster, and increase engagement efficiently?
Corporate Contacts
Your CFO is not in the firm's CRM system. The new practice leader in Ohio has no visibility into your New York relationships from your RFP Management of NPS systems. And wonder how many unique relationships you're missing from all the candidates in your Applicant Tracking System (ATS)?
The strategic shortfall of missed contacts and relationships across a consulting firm’s tech stack isn’t just data loss — it’s relationship capital erosion. In consulting, relationships are the firm’s differentiator, yet most systems treat them as metadata instead of assets.
Buying Committees
Mid-market Consulting firms are facing slower, harder-to-close deals as budget committees demand ROI proof and scrutinize every engagement. In-house teams and AI are commoditizing their traditional expertise, forcing firms to compete on trust and relationships rather than deliverables.
Meanwhile, buying decisions now span complex stakeholder networks, so losing one relationship can derail an entire opportunity — yet most firms have no visibility into who truly influences the deal.
The next decade of consulting growth won’t be defined by who has the best frameworks. It will be driven by who possesses the deepest relational intelligence within client ecosystems.
How We're Thinking About These Challenges Differently
We identify, prioritize, and help you nurture both known and unknown/undiscovered relationships towards your desired business outcomes!
How? By helping individuals in your firm create personal vaults of their relationships - that moves with them! After all, their relationships are their IP. Why not help them maximize the impact of their most valuable relationships?
Don't worry. Your corporate contacts are secure in your company vault. With each user's permission, including the level of relevant details they choose to share, we create bi-directional sync for awareness and an intelligent call-to-action.
Private. Secure. Control.
Avnir's Unique Solution...
Intelligent Relationship Management (IRM)™
1
Circles.
Relationships are between individuals, not buildings or logos. They also don't happen in rows and columns. They always happen in circles.
Our patent-pending UI/UX creates a unique experience that's highly visual and uniquely relationship-centric.
2
Visual Insights.
Not all relationships are created equal. You know some far better than others, have a deeper/more meaningful connection with, and they're more relevant to your desired outcomes.
Our patent-pending Rich Relationship Vue™ offers a visually engaging perspective of each relationship's health, depth, and relevance.
3
Inner Circle.
Every buyer is influenced by internal and external relationships. If you don't know who they are and you're not nurturing a relationship with each, you should have no expectations of being surprised by their decisions.
Based on Nour's upcoming book, Inner Circle, we're developing an AI method to identify and engage centers of influence.
Use Cases
Validated by Relationship-Centric Leadership
Visionary leaders of boutique advisory firms have signed up for Avnir's early access program and are already discovering unseen opportunities in their relationships.
4x increase in identified warm introductions.
90% say Avnir surfaces previously unseen relationships.
For most, Avnir IS their single source of actionable relationship insights.
DILIGENTLY EARNING TRUST
Democratizing Strategic Relationships to Fuel Intelligent and Profitable Growth.
We're engineers, operators, and strategists who have lived the growth challenge and believe relationships are data worth decoding.
Our founders and advisors bring decades of experience in professional services, data science, and AI. We've seen how invisible networks hinder growth—and how uncovering them transforms everything.
That's why we're mapping the world's most valuable invisible asset: relationships.
Relationship Economics® Founder
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“Relationships are the greatest off-balance-sheet asset any professional service firm can possess. How they empower their teams to identify, build, nurture, and ultimately capitalize on their relationships is their only defensible moat.”
David Nour, Founder & CEO
Earning Customer Trust, One Relationship At a Time
“In most mid-market consulting firms, customer success is treated like project closeout — when it should be the beginning of the next engagement. The firms that win don’t just deliver scope; they deliver stickiness, turning every satisfied client into a compounding relationship asset.”
Michael Boyd, Leads Customer Success
Every Interaction is a Relationship Building Opportunity
“Mid-market consulting firms don’t have a revenue problem — they have a relationship intelligence problem. The smartest growth isn’t about chasing more leads; it’s about knowing exactly who drives influence, where to invest time, and how to turn every trusted connection into profitable momentum.”
David Kelly, Leads Sales and Channel Partners
World-Class Advisors and Investors
“Mid-market consulting firms run on relationships — yet operate as if they’re invisible. Every client, prospect, and partner connection lives across siloed systems — CRMs, inboxes, project tools, even personal networks — making it impossible for leaders to truly see or scale their firm’s relational capital.
Avnir solves that blind spot. It transforms scattered relationship data into a unified graph of trust and influence, giving firms visibility into who really knows whom, where opportunities hide, and where relationships are at risk.
In an industry built on people and trust, that visibility isn’t a luxury — it’s the new competitive advantage.
Randy Seidl, CEO - Rainwater Tech; former EVP of Sales - HPE
Chris Riley, CRO - Xerox IT Solutions
Paola Doebel, SVP & GM of CX Americas - NiCE
John Boyle, Vice-Chairman - Cushman Wakefield
Cheryl Cook, former SVP of Global Partner Marketing - Dell Technologies
Russ Bernthal, former SVP - Jack Henry
Bob McIntosh, former EVP and General Counsel - Smurfit WestRock
Bryan Allen, former Global COO of HR - Citi
Eric McCarthey, former SVP of Corporate Strategy - The Coca-Cola Company
"A True Partner in Growth"
This is the space to share a review from one of the business's clients or customers.
Chris Lee,
Head of Sales at Plexi
FACTS & FIGURES
Our Team's Track Record of Revenue Growth, Deep Industry Expertise, and Wide Market Reach
We know Go-to-Market. More importantly, we know how to turn everyday contacts into extraordinary relationships.
Years of Experience:
30+
Years in the Tech and Professional Services Industry
Clients Served in Our Past:
520+
Satisfied Client Engagements
Revenue Delivered in Previous Roles:
$400m+
Successful Campaigns
Industries Reached:
18
Our Clients in Diverse Industries
The Builders
Product-Focused Engineering
Our engineering team is building at the intersection of AI, graph analytics, and privacy-first data design - transforming unstructured communication into relational intelligence.
Only when we fully understand their true relationship challenges, often better than our clients do, can we provide meaningful outcome-focused solutions.
We're hiring curious product builders who love solving complex data problems with elegance and impact for our end customers.
BLOG
Actionable insights on how to organize, activate, and monetize your relationships.
August 07, 2025
Top 10 Practices for Building Relationships to Grow Your Consulting Firm
In today’s fast-moving consulting world, metrics lead board discussions, dashboards fill screens, and deliverables define performance standards. Yet, despite all the data-driven choices, one key principle remains constant: relationships are the most valuable competitive edge.
August 14, 2025
Avnir’s Beta Program: Turning Consulting Relationships into Strategic Assets
Every consulting firm thinks its success depends on relationships. But here’s the harsh truth you need to hear: most consulting firms handle those relationships casually—at best—and reactively—at worst.
October 30, 2025
Umbrex Unleashed Podcast: David Nour on Relationship Economics
Consulting Firm Leaders, More Than Ever, Need to Double Down on Their Relationships as a Defensible Moat
UPCOMING EVENTS
Where relationships meet intelligence — join Avnir events to connect, learn, and grow smarter together.
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October 12-14, 2026
Lead NXT Program
(Next-Up + All-In)
An immersive leadership journey that equips emerging and advancing leaders to think strategically, build trust intentionally, and turn relationships into a measurable source of personal, professional, and organizational growth.
