Growth is not a strategy. Readiness is.
Most founders, CEOs, and revenue leaders obsess over one question: how fast can we grow? Mark Roberge believes that's the wrong question.
Nour sits down live with Mark Roberge to unpack the ideas behind his new book, The Science of Scaling — and why companies don't fail because they scale too slowly. They fail because they scale before they're ready.
About the Book
In The Science of Scaling: Using Data to Decide When — and How Fast — to Scale Revenue, Mark introduces a disciplined framework for determining whether you've truly earned the right to scale, and how fast to grow once you have. Instead of relying on founder intuition, fundraising momentum, or unicorn mythology, he makes the case for using customer outcomes, data signals, and organizational readiness as the foundation for every growth decision.
About Mark Roberge
Mark is the founding Chief Revenue Officer of HubSpot — where he scaled revenue from $0 to $100M+ and grew the team from 1 to 450 — co-founder and Managing Director of Stage 2 Capital, a Senior Lecturer at Harvard Business School, and host of The Science of Scaling podcast. He draws on 25 years of operating, teaching, investing, and advising hundreds of startups.
What We'll Explore
- Why "growth at all costs" quietly destroys companies
- The dangerous gap between traction and true product-market fit
- Why most sales hiring plans are built on wishful thinking
- The difference between growth signals and growth illusions
- How to scale without sacrificing culture, customers, or your own well-being
- What modern leaders should measure before they add headcount, capital, or complexity
If you're building a company, leading a revenue organization, investing in growth, or trying to avoid scaling mistakes that don't surface until it's too late, this conversation will challenge assumptions you've accepted as truth.
Join Us Live
Wednesday, June 3 · 11:30 AM ET — live on LinkedIn, with simulcast on YouTube, Facebook, and X. Register on the LinkedIn event to get the reminder and join the room.