This fall, Avnir, in partnership with GA Biz, invites principals of small and mid-sized consulting firms across Atlanta to an exclusive breakfast series focused on one critical question:
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How can AI help you extract more value from your existing relationships?
In a time of tightening budgets and increasing competition from larger firms moving downstream, relationship-based growth is not just smart — it’s essential.
Our latest research highlights three pressing trends:
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Larger firms are aggressively going down market and targeting your accounts with broad service offerings at below-market rates.
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AI disruption threatens consulting headcount but offers massive gains in efficiency and effectiveness for firm principals.
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Cold outreach is failing. Relationship-centric engagement is your most powerful and defensible growth strategy
This series is by practitioners, for practitioners. Attendance is limited to firm principals and partners.Each participant will also receive a signed copy of Relationship Economics, 3rd edition.
Strengthen your most valuable asset: your relationships.
For over 23 years, David Nour, a globally recognized thought leader, growth strategist, and the world’s foremost authority on Relationship Economics®, has advised top consulting firms, global enterprises, and growth-minded executives on how to turn relationships into a true competitive advantage. Author of 12 books, including Relationship Economics - 3rd edition (Wiley), Curve Benders (Wiley), and Co-Create (St. Martin's Press), and trusted by organizations like Schneider Electric, Pyrovio, Disney, KPMG, Cisco, and Deloitte. Nour blends strategic insight with practical tools to help leaders accelerate growth.
About Our Speakers
With extensive expertise in public, family, private, and non-profit boards of directors, Eric McCarthey possesses a wealth of leadership wisdom. He has earned his ISS certification and held crucial leadership roles in private equity and venture capital, honing the ability to detect subtle market signals and the discipline needed to guide the most promising ideas toward commercial success. Serving as a senior corporate executive in global commercial and customer strategic planning at The Coca-Cola Company for over three decades, he was responsible for driving profitable growth, entering new markets, and achieving the company’s strategic priorities.
As the CEO of Shelty-Viking Capital Group, Eric currently serves on the boards of Hamra Enterprises, Circular Solution Providers, Commerce Science Corp, Interra International, The HealthStore Foundation, The Indoor Farm Foundation, and Avnir. His previous board roles have encompassed a wide array of fiduciary responsibilities, including chairman of the Governance Committee, member of the Audit Committee, Strategy Chair, and chairman of the Audit Committee.
Discussion Topics
How AI can identify new opportunities within your current client base
Practical strategies for AI-assisted relationship nurturing
Methods to extend your firm’s reach to new buyers through relationship intelligence